Religious Symbolism in Advertisements: A Content Analysis

This study examined how religious symbols are presented in advertisements as peripheral cues. Advertisements of different products such as paints, food products, jewelers, and matrimony were selected as samples. Four brands of each product were analyzed through content analysis. A total of 150 samples were selected through purposive sampling. Television advertisements were used for the present study. The first inference made from this study is that most of the advertisements shown on television contain religious content. They are presented in the form of characters and events, religious doctrines and Concepts, and other religious symbols.