Comparative Study

| Published: August 15, 2017

Review of Deindividuation (Loss of Self-Awareness and Self-Identity) and Its Effects

Kanchi Madhavi

M.Sc. Psychology, M.Sc. Nursing, M.Phil. Psychology, Lecturer, Department of Psychology, College of Social Sciences and humanities, Adigrat University, Adigrat, Ethiopia Google Scholar More about the auther

, Okbit W/Gebriel

B.Sc. Psychology, Department of Psychology, Adigrat University, Adigrat, Ethiopia Google Scholar More about the auther

DIP: 18.01.048/20170404

DOI: 10.25215/0404.048


Individuation is the process by which an individual becomes distinct. Individuation distinguishes you from everybody else in contrast deindividuation is mostly unconscious and more likely to lead to mischief as it is a sort of self-delusion. Deindividuation theory was developed to explain the violence and irrationality of the crowd. According to deindividuation theory, the anonymity and excitement of the crowd make individuals lose a sense of individual identity. But, despite a large amount of research, there is little support for deindividuation theory. As person moves into a group, results in a loss of individual identity and gaining the social identity of the group. When two groups argue (and crowd problems are often between groups), it is like two people arguing. Immersion in a group to the point that one loses a sense of self-awareness and feels lessened responsibility for one’s actions. This article discusses the theoretical background of deindividuation and its effects on individual, group and society and also its application in daily life.

Download Full Text
Responding Author Information

Kanchi Madhavi @

Find On

Article Overview

ISSN 2348-5396

ISSN 2349-3429



Download: 75

View: 661

Published in   Volume 04, Issue 4, July-September, 2017