Social Media Exposure and Its Impact on Awareness of Sexual Harassment among Female College Students in Salem District

The rapid growth of social media has significantly influenced the way young individuals access information and develop awareness of social issues. This study examines the impact of social media exposure on awareness of sexual harassment among female college students in Salem District. A descriptive survey research design was adopted, and data were collected from 300 female students in arts and science colleges using a structured questionnaire. The study employed both descriptive and inferential statistical techniques, including mean, standard deviation, correlation, and regression analysis. The findings revealed that the majority of students exhibit moderate to high levels of social media exposure and awareness of sexual harassment. A significant positive relationship was identified between social media exposure and awareness, indicating that increased engagement with social media enhances students’ understanding of sexual harassment, including its forms, consequences, and preventive measures. Furthermore, social media exposure was found to be a significant predictor of awareness levels. The study also identified significant differences in awareness based on demographic variables such as year of study and type of college. The results highlight the dual role of social media as both a source of risk and a powerful tool for awareness creation and empowerment. The study concludes that effective utilization of social media, along with improved digital literacy, can play a crucial role in promoting awareness and fostering a safer environment for female students.