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Original Study

| Published: February 10, 2024

Relationship Between Social Intelligence and Social Media Usage Among Youth

Debolina Das

SY M.COM Symbiosis College of Arts and Commerce, Pune, Maharashtra Google Scholar More about the auther

, Neha Joshi

SY M.COM Symbiosis College of Arts and Commerce, Pune, Maharashtra Google Scholar More about the auther

, Sneh Makhija

SY M.COM Symbiosis College of Arts and Commerce, Pune, Maharashtra Google Scholar More about the auther

DIP: 18.01.058.20241201

DOI: 10.25215/1201.058

ABSTRACT

This study investigates the relationship between social media usage and social intelligence among youth, with a specific focus on gender differences. Data was collected from 100 respondents aged 15 to 24, evenly split between males and females, utilizing the Tromso Social Intelligence Scale (TSIS) and Social Networking Usage Questionnaire to measure social media engagement. Findings revealed no statistically significant gender-based disparities in social intelligence (t=0.289, df=98), suggesting that various factors influence this trait beyond gender. While females exhibited slightly higher social media usage, there was no significant gender difference (t=0.972, df= 98). Additionally, the research did not establish a significant negative correlation between social intelligence and social media usage among youth, highlighting the intricate nature of this relationship (r=0.08854). This study provides insights into the multifaceted interplay between social media and social intelligence, emphasizing the need to consider the quality and purpose of online interactions when assessing their impact on youth.

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Sneh Makhija @ snehmakhija27@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.058.20241201

10.25215/1201.058

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Published in   Volume 12, Issue 1, January-March, 2024