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Comparative Study

| Published: September 26, 2019

Sociodemographic Differences in Social Networking among Undergraduate University Students in Nairobi County, Kenya

Virginia Wanjiru Nyagah

PhD Candidate, Department of Psychology, The Catholic University of Eastern Africa, Africa Google Scholar More about the auther

, Sr. Sabina Mutisya PhD

Department of Psychology, The Catholic University of Eastern Africa, Africa Google Scholar More about the auther

, Jared Ntabo Anyona PhD

Department of Research and Evaluation, The Catholic University of Eastern Africa, Africa Google Scholar More about the auther

DIP: 18.01.046/20190703

DOI: 10.25215/0703.046

ABSTRACT

The excessive use of social networking sites by undergraduate university students is very alarming as they are spending a lot of time on these sites. This study therefore investigated demographic differences and use of different types of social networking sites among undergraduate university students in Nairobi County, Kenya. The aim of the study was to investigate demographic differences and use of different types of social networking sites among undergraduate university students in Nairobi County, Kenya. The study adopted mixed method sequential research design. The target population was 34405 undergraduate university students from which a sample size of 385 respondents was selected. Data was collected using questionnaires and interview guides. Data analysis was done using univariate analysis. The study had several findings: first the study found that majority (99.1%) of the respondents have an account in online social networking site while 0.9% don’t have. Secondly, WhatsApp was found to be the most popular (18.98%) social networking site followed by Facebook (18.16%), Instagram (16.85%), You Tube (16.41%), Twitter (16.3%) and Snapchat (13.29%). Second years and fourth years were found to have higher frequency of Facebook use and WhatsApp use than other classes while first years had higher frequency of Twitter use, You Tube frequency use and frequency of Instagram use. Finally, frequency of Facebook, Twitter and WhatsApp use was found to be highest in private universities not sponsored by religious institution and lowest in public universities. Frequency of Instagram and Snapchat use was higher in private universities not sponsored by religious institution and lowest in private universities sponsored by religious institution.

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Responding Author Information

Virginia Wanjiru Nyagah @ steveasatsa@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.046/20190703

10.25215/0703.046

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Published in   Volume 07, Issue 3, July-September, 2019