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| Published: March 31, 2025
Subliminal Messages: Unlocking the Hidden Potential of the Mind
Student, Amity Institute of Behavioural and Allied Sciences, Amity University Uttar Pradesh, Lucknow Campus, India
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Assistant Professor Psychology, Amity Institute of Behavioural and Allied Sciences, Amity University Uttar Pradesh, Lucknow Campus, India
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DIP: 18.01.233.20251301
DOI: 10.25215/1301.233
ABSTRACT
Subliminal messages access the subconscious mind’s deep layers, revealing untapped potential, memories, and behavioural triggers. Unlike the conscious mind, that utilises reasoning, decision-making, and logic, the subconscious mind analyses inputs below the level of consciousness, impacting emotions, beliefs, and automatic responses. This review investigates the relationship between the conscious and subconscious minds, specifically how subliminal messages might alter ideas and actions. The subconscious mind serves as a reservoir for a variety of emotional, sensory, and cognitive patterns. Subliminal messages encoded in stimuli interact with this reservoir, eliciting unique reactions. The review paper discusses ground-breaking studies in psychology and neuroscience, focussing on how subliminal messaging may impact critical areas such as motivation, decision-making, and personal growth. The debate also emphasises how positive thinking, visualisation, and conscious intent may direct the subconscious mind to access powerful programming, possibly changing an individual’s attitude, performance, and well-being.
Keywords
Subconscious mind, subliminal messages, advertising, media influence, self-improvement, cognitive patterns
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2025, Jaiswal, A. & Kewalramani, S.
Received: March 22, 2025; Revision Received: March 27, 2025; Accepted: March 31, 2025
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.233.20251301
10.25215/1301.233
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Published in Volume 13, Issue 1, January-March, 2025