OPEN ACCESS
PEER-REVIEWED
Original Study
| Published: March 31, 2022
The Flip Side of Social Media
Research Scholar, Dept. of Media Sciences, Anna University, Chennai, India Google Scholar More about the auther
Associate Professor, Dept. of Media Sciences, Anna University, Chennai, India Google Scholar More about the auther
DIP: 18.01.165.20221001
DOI: 10.25215/1001.165
ABSTRACT
The aim of the study is to explore the hazardous effects of social media use and to understand how its been designed to make human minds addictive to it. The paper is composed with the quotes from the developers of social media who shares their information about the harmful effects of social media. People around the world get synchronized with social media, a lot of information is shared among them. Though there are some positive sides of social media, its usage has been increased exponentially in recent years. The developing information technology which provides data with a better clarity and speed to access makes people to keep it scrolling all the time. Thus, to study the hazardous effects of social media use becomes the need for the hour. The goal of the paper is to get a clarity on what all ways the social media affects us and how well artificial intelligence playing its role to make a people addictive.
Keywords
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2022, Parimala. S & Uma Maheshwari. P
Received: December 09, 2021; Revision Received: March 27, 2022; Accepted: March 31, 2022
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.165.20221001
10.25215/1001.165
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Published in Volume 10, Issue 1, January-March, 2022