The Psychology of Phubbing and Its Treatment

Phubbing, the act of ignoring people in one’s immediate surroundings by focusing attention on a smartphone, has emerged as a significant social and psychological concern in the digital age. This paper explores the psychological foundations of phubbing, including its association with personality traits such as neuroticism, fear of missing out (FOMO), and smartphone addiction. It also examines the interpersonal and mental health consequences, including increased feelings of loneliness, anxiety, relationship dissatisfaction, and social disconnection. In the treatment context, the paper reviews evidence-based psychological interventions aimed at reducing phubbing behaviours. Strategies such as mindfulness training, digital detoxification programs, cognitive-behavioural approaches, and social norm-based interventions are critically evaluated for their effectiveness. Although promising results have been observed, the paper highlights the need for more targeted, longitudinal research to establish standardized, culturally sensitive treatment protocols. Overall, this paper attempts to contribute to the growing understanding of phubbing as a modern behavioural issue and underscores the importance of integrating psychological insights into its prevention and management.