The Psychological Power of Storytelling

This review article is an attempt to understand the efficacy of Storytelling in comprehending complex concepts and abstract ideas. It is envisioned as a potential tool in creating a participatory event that helps in maintaining the coherence of the ideas thereby reinforcing the related concept. Scientists are looking forward to embracing this lost art to have authentic connections with their audience and to understand the processing of information in the complex parts of the brain. They identify it as a secure path to communicate the message that not only engages the feelings, emotions, and attitudes but also the cognitive domain of an individual. Storytelling is associated with diversified intent in creating awareness about oneself, value system, vision, and mission of life in personal and professional life. It is a potential tool to develop emotional connections, self-reflection, mutual understanding, and increased empathy. It gives an option to learn from others’ experiences thereby shaping the value system of an individual by either strengthening or challenging the core beliefs.