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| Published: August 14, 2021

The Skin Color Preference of Lighter and Darker Skin Colored Males and Females

Archita Gupta

Department of Psychology, University of Delhi, Delhi NCR, India Google Scholar More about the auther

, Ishita Munshi

Department of Psychology, University of Delhi, Delhi NCR, India Google Scholar More about the auther

, Jasmine Kaur Bagga

Department of Psychology, University of Delhi, Delhi NCR, India Google Scholar More about the auther

DIP: 18.01.059.20210903

DOI: 10.25215/0903.059

ABSTRACT

For centuries, colorism has been a deep-rooted notion that influences day-to-day decisions in our society. Moreover, people’s worth is unconsciously determined by their skin color, where all positive virtues are associated with fairness, while anything dark is considered evil. However, with rising awareness, it has become crucial to scrutinize young adults’ present-day thought patterns. This gender-based study aims to assess the skin color preference of light and dark skin-colored males and females. A self-constructed questionnaire of 13-items is used for data collection. A sample of 100 participants from the Delhi-NCR region, between 18-30 years of age, is selected through quota sampling. Results indicate no difference in the skin color preference of light males and females, yet the majority of both preferred light skin color. Furthermore, we can observe no difference in dark males’ and dark females’ skin color preferences, yet the majority of both prefer dark skin color. Finally, we found that among the females, most dark females prefer dark skin color while most light females prefer light skin color. Similarly, among the males, most dark males prefer dark skin color while most light males prefer light skin color.

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Archita Gupta @ archiegupta889@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.059.20210903

10.25215/0903.059

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Published in   Volume 09, Issue 3, July- September, 2021