The Study of Self-Esteem and Addiction to Instagram in Males and Females

In today’s time, the one thing which has changed us and had the most impact on our lives is a technology and social media. The current research aims to study Self-esteem and addiction to Instagram in males and females. Convenience Sampling and Snowball sampling techniques were used to gather data from the participants. The sample consisted of 216 participants, 106 males and 110 females. Two questionnaires were administered i.e., Rosenberg Self-esteem scale by Morris Rosenberg (1965) and the Test for Instagram Addiction by Lancy D’Souza, Samyukta A., Tevin John Bivera (2018). T-tests and Pearson’s correlation methods were employed for the analysis of the collected data. The results indicated that self-esteem and addiction to Instagram were negatively correlated which means that if the usage of social media applications like Instagram increases then the levels of self-esteem of an individual decrease. Although no significant gender difference was found in the levels of self-esteem among males and females. But a significant gender difference was found in the addiction to Instagram where the scores of females were higher than males. Further research is warranted on the topic. High usage of social media applications leaves a strong impact on an individual’s personality.