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Cognitive Study

| Published: March 31, 2019

The Theory of Dual comparison

Sumit Chauhan

Assistant Director, Amity University, India Google Scholar More about the auther

, Dr. Manish Chauhan

Clinical Psychiatrist, Rockhampton, Australia Google Scholar More about the auther

DIP: 18.01.116/20190701

DOI: 10.25215/0701.116

ABSTRACT

The article introduces the dual comparison theory in social comparison process. As per the theory, social comparison process can be best explained as two stage phenomena. Stage 1 corresponds to automatic processing of stimuli, where we compare with everyone with self- enhancement as the sole motive sought. Two strategies namely stereotyping and dimension switch, were identified working at stage 1. Stage 2 corresponds to a more conscious and strategic processing of social information. The central role of co-existence motive, was identifies in this stage. The theory explains the social comparison as a more complex process than earlier thought. This article will give definite answer to debate surrounding the ubiquitous nature of comparison process. Also it reiterates the importance of self-enhancement for human well-being. 

Responding Author Information

Sumit Chauhan @ sumitc@amity.edu

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ISSN 2348-5396

ISSN 2349-3429

DIP: 18.01.116/20190701

DOI: 10.25215/0701.116

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Published in   Volume 07, Issue 1, January-March, 2019

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