| Published: March 31, 2019
The Theory of Dual comparison
The article introduces the dual comparison theory in social comparison process. As per the theory, social comparison process can be best explained as two stage phenomena. Stage 1 corresponds to automatic processing of stimuli, where we compare with everyone with self- enhancement as the sole motive sought. Two strategies namely stereotyping and dimension switch, were identified working at stage 1. Stage 2 corresponds to a more conscious and strategic processing of social information. The central role of co-existence motive, was identifies in this stage. The theory explains the social comparison as a more complex process than earlier thought. This article will give definite answer to debate surrounding the ubiquitous nature of comparison process. Also it reiterates the importance of self-enhancement for human well-being.
© 2019, S Chauhan, M Chauhan & M Mohan
Received: February 23, 2019; Revision Received: March 26, 2019; Accepted: March 31, 2019
Published in Volume 07, Issue 1, January-March, 2019