To Arrive At Benchmarking For Through Evaluation of Job Performance and Behavioural Assessment

This is an exploratory study aimed to examine the relationship between the behavioural traits and supervisor rating of performance of Sales Representatives in a Beverage Company in Asia inorder to arrive at a benchmark for employee development. A sample of 73 employees in the sales representative position responded to Harrison Assessments Work Preferences Inventory (Harrison, Dan; 1997). Of the 175 Harrison Assessments’ traits, 39 traits showed a relationship with job performance ratings given by the supervisors. Ten of the 39 traits showed a significant linear correlation with job performance scores. The overall Suitability Score generated for Sales Representatives had a 0.633 correlation with actual job performance of Sales Representatives. This shows that the traits reflected in this study may be used as one of the pointers in selection criteria and also a key feature in the process of selection.