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Comparative Study

| Published: February 25, 2020

Work motivation among web designers: a comparative study of sub urban and city dwellers

P. Leena

Research Scholar, Department of Psychology, Government Arts College, Coimbatore, India Google Scholar More about the auther

, Dr. U.L. Bhuvaneswari

Assistant Professor, Department of Psychology, Government Arts College, Coimbatore, India Google Scholar More about the auther

DIP: 18.01.040/20200801

DOI: 10.25215/0801.040

ABSTRACT

In the present study, the investigators intended to measure the work motivation of web designers with respect to some demographic variables. Using descriptive survey method, a sample of 52 web designers from sub urban area and 53 samples from city were administered with the Personal Data Sheet and Work Motivation Scale (Agarwal, 1988). Findings of the study revealed that i). work motivation was high in majority of the sample ii). male and female web designers do not significantly differ in their work motivation and iii) there was no significant difference found in the work motivation of web designers from suburban area and city.

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P. Leena @ leenajustins@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.040/20200801

10.25215/0801.040

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Published in   Volume 08, Issue 1, January-March, 2020