| Published: May 19, 2021
The Relationship between Impulsive Buying Behavior and Personality Traits among Indian Consumers
The purpose of this study is to explore the relationship between personality traits and consumer’s impulsive buying behavior. The total sample size was 61, comprising of males and females. Out of them (n=22) were males and (n=39) were females. The age range of the participants was 19 years -35 years. The sample of participants are from different regions of India. The instruments used to administer this study were “Ten Item Personality Inventory” developed by Gosling, Rentrfrow, and Swann in 2003 and “Impulsive Buying Scale” was used in this study developed by Rook and Fisher (1995). This study was based on a quantitative, correlational research design and conducted during COVID-19. The study revealed that there exists significant relationship between personality traits and consumer’s impulsive buying behavior of India.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2021, Sharma T.
Received: March 23, 2021; Revision Received: April 21, 2021; Accepted: May 19, 2021
Published in Volume 09, Issue 2, April-June, 2021